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Marketing Gut Check
Recently, I was asked by a European ad agency how to break into the U.S. market, what tools were available to research U.S. companies, and where they could learn about accounts in review. & Rather...
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10 Things Winning Ad Agencies Don't Say…
The ad agency business is tough--everybody knows it, but things are getting better.[Cue angelic music!] A lot of marketers are hiring new ad agencies despite what you read. Besides stand-out strategic...
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Too Many Tweets & Not Enough Marketing ROI
C3 Metrics CEO Hughes Deconstructs Fornaise Study & Provides Solution to get CMOs Focused on Metrics CEOs don’t trust marketing. This comes from the newly-published London Fournaise Study where...
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